Winning Affinity Relationships w/ Mortgage Coach Workshop

Comments


I just wanted to forward you this e-mail stating that the Affinity Marketing class has really changed how I view the mortgage business and the vast opportunities that are available to those willing to go after it.  I’ve been one of our top loan officers for the last several years, but now realize how much more I can be doing to be producing the extremely large numbers.  Thanks for expanding the horizon on the huge potential this business presents to us, no matter what kind of market we are in.  I’m also going to look into the financethishome business center, as I (along with two other loan officers) work in tandem with the local FSBO office and do a seminar weekly to about 15-20 households.   My plan is to implement the strategies you discussed over the remainder of the year, and possibly work with you in early ’05 in a consulting relationship to go further!  Thanks again.

Randy DeMille

Senior Mortgage Officer

Atlantic Bay Mortgage Group


I received this from the cold call insurance letter I sent out! 

-----Original Message-----
From: Bob Rosier

Sent: Thursday, January 09, 2003 6:06 PM
Subject: RE: Referral - Insurance

Dear John,

I apologize for sending this reply email to you at "info" your site, but your address for reply in your email had only your name and not linked to your email address.  I am the owner and President of my Agency.  We are growing our Agency, and are always looking to expand our professional network.  We are a general lines insurance agency handling both personal lines (home, auto, individual life and health, etc.) and commercial lines (business packages covering buildings, contents, loss of income, Directors & Officer liability, auto, Employment Practices Liability, bonds, environmental insurance, employee benefits, business life insurance, web site protection, etc.).  We also provide tailored coverages to the financial industry to meet the needs of business like yours, banks, credit unions and insurance companies.  This should give you a rather quick overview of what we do.  If you need it, I can get you additional information.

I took a look at your web site which seems to be under construction at this time.  Looks like you have a pretty good format to build upon with your site.

Kindest regards,

Richard R. "Bob" Rosier
Rosier Insurance Group, Inc.

This is the second one who responded that said that my email address was a problem.  By the way I have an appointment with a financial planner / tax consultant tomorrow in town regarding my cold financial letter. 

John Gallina


Ron, This seemed difficult until I started typing and the thoughts started flowing. I am truly amazed at the ideas you have given me through this program after only two sessions. I was a little startled by your "directness" on the first conference call but I think I could use a sobering view of reality when rates rise. It seems originators in the industry here in Boston are more focused on inflated sales numbers with refinances than establishing long term relationships with Realtors and Professionals for the purchase business of the future. I just received the mortgage coach two days prior to your seminar and am still familiarizing myself with the software while attempting to incorporate this with the Greg Frost Act database. I look forward to the rest of the conference calls. 

Joe De Marco

mfsloan.com


First let me say that the most recent Advanced MC Workshop with Ron was LIGHT-YEARS ahead of the previous one.  I loved the interviews and the additional info on the links page.  Very well done.

Walt K. Brewer


I am finding your training sessions very informative with excellent tools for me to use as I develop my business.  Being new to the business, I very much like the idea of pursuing financial, insurance, etc. persons in order to develop relationships to more quickly move forward. 

Thanks for all of the information that you are providing.

Sandy Shepler
Partner's Mortgage


Just a quick note. I thought that today's call was absolutely terrific! Everyone seems willing to share and exchange ideas. You did a great job keeping the conversation focused. Thanks!  I'll talk to you soon. Thanks again for a great call!

Dave Bernotas


I just got finished with the first .wav file on the cd-rom you sent me for the Mortgage Coach training. And you are right - often we buy these training materials on tape or disk and they sit around gathering dust. So I brushed off the dust....materials presented were thought-provoking and I got several "Ah-ha's" from them. The whole integration piece is really important. I've used the Total Cost and the Consolidation analyses a number of times in presentations, but I am not yet consistent with it. I am very interested in learning techniques for and maximizing my ability to market to other professionals so as to make my practice "cause-driven" rather than rate-driven.  You've gotten me (re)excited about the Mortgage Coach and the possibilities of the entire mortgage business. It just makes sense to create a mutually beneficial business with associated professionals. And I believe that they will respond in exactly the way you say they will. Nobody else is doing this that I know of in my market, at least not in any concerted fashion.  Thanks for your commitment!

Bob Crosby


Congratulations on a terrific teleconference today.  This was my first exposure to your knowledge, and I am looking forward to being a client.  I am looking to begin a new sales career in mortgage/real estate (maybe insurance).  Will you give me some advice on getting started in mortgage lending, i.e. courses, educational materials, etc.  Not many mortgage brokers do any training in mortgage, more to the point, in finding business.  Also, most brokers want one or two years experience.  I have 17 years competitive selling experience that I believe will help me succeed in lending.  Thank you,

Michael Medbury

Raleigh, NC


Hi, Ron - I've been one of the quiet ones in your mortgage coach workshop.  It was really terrific!  Just the timing wasn't great for me.  I'm a sole practitioner working out of my home in Lake Oswego, OR and my part time assistant/processor went on early maternity leave, so I'm doing all the jobs (including processing) which doesn't leave much time for doing workshop homework.  I'm hoping to take the course again in Oct and be able to supply the assignments for your review next time.   All in all though, your format is fabulous and the written material way worth the price of admission. I absolutely got my moneys worth!  I just ordered ACT! 2000 on ebay for $28.99 (after shipping) and that idea alone saved me almost the cost of the workshop.  I really appreciate the teleconference format.  I was able to put the call on speaker and handle some other matters at the same time.  I probably will never go to a hotel based seminar again.  My business is really running well and since I have very little overhead (in fact with the home based tax benefits I like to say that I make money every day even if I don't close a loan), I do OK in every rate environment. I work almost 100% by referral from existing clients (very little work with realtors), BUT I want to be part of that trusted advisor team with financial planners, cpa's etc which is why I signed up for the workshop. I think that my advice does make a difference, but I want to have those systems in place so that I KNOW that it does.  You've given me a game plan and I thank you for it.  I am determined to put it into practice ASAP and then you will hear from me regarding email coaching etc.  Thanks for listening.  P.S.  The only Tom Hopkins that I remember is that contracts should be "authorized" not signed.

Sheila Smith


Hey Ron, Just wanted to let you know how much I enjoyed the MortgageCoach training conference.  As always, there was an avalanche of great information.  I took copious notes when both you, Dave and Philip were speaking.  Now I'm buried trying to implement as much of it as I can.

 

I would say that the biggest and most immediate benefits came from your stressing the importance and varied uses of the RateWatch Report and the Formal Presentation Book.  I've officially had the MortgageCoach software for 1 year now and I had never realized how powerful and how many different uses that the RateWatch Report has.  We have been meeting with all of our established Financial Planners to show it to them and they all love it!

 

The other item that has been a huge benefit is the Formal Presentation Book.  For the past year we've been working with a very informal and yet highly effective presentation booklet.  It's a nice folder with 3, actual client loan analyses and some general info regarding consumer debt, etc.  But our new presentation book absolutely blows away what we've been doing.  We've added pages that describe our personal business philosophy, our business "cell" structures and all the other outstanding ideas that you and Dave suggested.  Now I've got to work on the new "Realtor" sections that you discussed today.

 

Because of some of things that I learned during the trainings we now have 4 large venue seminars set-up for September, October and December!  Business is cranking up again (after taking the pain and dumping all those deals that were dragging us down) and I'm proud to say that 64.5% of our new apps are purchase deals and we haven't even gone after any realtor business yet.

 

Thanks again for a truly informative training.  I'll be signing up for the Realtor training you offered today as well.

Roque Lachica


This class was like the biggest banquet on mortgage ideas I have even taken.  If I were to apply half of what I heard, I believe that I would see business beyond my capacity.  Thank you for so much food for thought.

Laura Phillips


Excellent workshop!  I have had the Mortgage Coach for the past year and have learned that I have not used it anywhere close to its fullest potential.  The workshop gave me great insight on how to implement the program into our business and move to another level.  The additional commentary was also welcome in formulating business plans and strategies.  Look forward to another call with you and your company.

Scott Higgins
Albion Financial Inc
Kalamazoo, Michigan


Just wanted to let you, Michael, and Greg know how much I enjoyed today's call. It is always great to hear how the PRO'S do it.  As a matter of fact, as I write this, I realize that not only are your calls informative, but they are also very inspiring.  Now that the call is over, I can feel an energy that I didn't have earlier today.  I appreciate each of you taking time out of your day to share your marketing ideas with the rest of us.  Next time Michael is on I'd be interested in hearing more specifics about his co-marketing with realtors.  Thanks again for everything. Have a great week.

Luis Arocha


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